With locations throughout the US, FORTIS offers nursing school programs that prepare students to become an nurse by earning an associate degree in nursing (ADN), or to become an LPN by graduating successfully from a Practical Nursing program at FORTIS. These design concepts will focus on those specific programs.

TARGET AUDIENCE
Each version will target females 24-45.  Versions will focus on the student’s emotional drive to succeed and gain a rewarding career. Also included is a concept with the target audience being military families.

GOAL
To drive engagement for the Fortis nursing start in October 2021 and ultimately, to create a stream of creative for Fortis’ existing media agencies to utilize with their media budgets to drive prospects in the nursing enrollment funnel.

DESIGN CHOICES
Each design concept’s goal is to show compelling and attention-grabbing display units with emotional portraiture and bold use of brand colors.